What Are Totem and Monolith Signs?
Some businesses love the idea of 24×7 marketing. They find signs that can improve visibility and continue to promote their business even at night very helpful.
If these signs can be placed anywhere without the support of a building or other structures, then that’s the cherry on the cake for them.
If you’re also in need of such signs, the words you’re looking for are: Totem and Monolith signs.
Monolith and totem signs help out businesses in their efforts to reinforce brand identity. The signs are prominent visual markers, and potential customers on foot or in vehicles find it impossible to miss your brand’s presence when they come across one.
Totem signs have a multipaned structure, so businesses can play around with logos and brand colors in a manner that’s striking. Remember, these signs are competing for attention in areas with high traffic, like busy intersections, commercial districts, markets, malls, etc.
However, monolith signs provide a more sleek and modern design that supports the surrounding architecture. Think of these signs as a canvas on which your brand is displayed in visually attractive layouts in such a way that the entire effect contributes to your company’s sophisticated image.
Directional Signage
You can also use these signs as practical wayfinding and directional tools. In fact, they are very helpful for large complexes, retail parks, expansive campuses, etc.
You can use totem signs and their multiple panels to display direction information, maps, and even digital displays so it becomes easier for your visitors to move about and reach your business.
Monolith signs are more valued for their clean and minimalistic design. They go smoothly with their surroundings while still giving pretty clear and concise directional information. The signs are perfect for when you want them to be noticed without overwhelming the visual landscape that already exists.
Promotion
Both the sign types are a practical solution for advertising products services or special promotions.
You can highlight more than one product or service on different panels of a totem sign so customers have a comprehensive view of your offerings.
Imagine you are selling high-end goods or services, that’s when the minimalistic effect of monolith signs springs into action. They go a long way for promotion of quality and exclusivity.
Flexibility
These signs are very adaptable in that they are suitable for different business needs and marketing strategies.
Since totem signs can be designed with different panel configurations, businesses have the flexibility to adjust the layout and information as per their goals. If you add illumination or interactive elements, the engagement is further enhanced.
You can also customize monolith signs. Businesses have the option to choose from various materials like stainless steel, aluminum, wood, etc. Depending on the brand’s messaging and design choices, you can either add lighting or digital displays.
So, if you are looking for an outdoor advertising solution for your various needs like branding, finding and promotions, you know which signs to opt for.
These signs present versatility, each having distinct strengths and features. Depending on the kind of brand image you want to reinforce you can go for subtle looks or more amplified graphics.
The main purpose remains improving the visibility so more potential customers from your target audience can connect with you and ultimately buy your products or services.
Ice Signs specializes in creating customized signage solutions that are perfect for different client needs. They provide a range of illuminated and non-illuminated signs with various finishes and materials, serving multiple clients across different industries. Reach out to them for all your signage needs and get quality solutions to impress your potential customers.
For more information, visit
https://www.icesigns.co.uk/products/monolith-signs/
https://www.icesigns.co.uk/products/totem-signs/
